One of the most important factors when determining selling price is Market Value. The pyramid graph illustrates the effects of properly pricing your property based on its Market Value. The ideal is to get the best possible price for your property while achieving the greatest possible exposure. As you can see, it's best to price your property within 10% of the Market Value.


Overpriced homes are not as competitive as those that are well-priced. Such homes are often shown only to help bring offers on well-priced homes in the same area. So it's vital to price your property realistically from the start. Market factors such as the number of homes for sale in a given area, the number that have sold, and the amount they sold for are all important to determine before setting a price.


Realistically pricing your property will determine the length of time it will be on the market. The most activity and interest in your home occurs when it is initially offered to the market. Real estate agents and buyers are always interested in new listings - even more so when they are well-priced. As you can see from the timing window graph, realistically pricing your home at the beginning of its listing brings much greater results. Take advantage of attracting potential buyers at the peak of interest rather than having to reduce the price later if your property doesn't sell.

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